As companies continue to explore new ways to boost sustainable efforts and impact the bottom line, linerless labeling has emerged as a prominent industry trend. Numerous suppliers, from Avery Dennison and Beontag to Ravenwood Packaging and UPM Raflatac, have emphasized R&D in several areas to spur growth in linerless labeling.

AWA Alexander Watson Associates has prioritized in-depth analysis of this market, which was featured during the recent AWA International Linerless Label Conference & Exhibition 2024: Material, Converting & Equipment.

The event, which took place June 20-21, 2024, in Amsterdam, the Netherlands, has been designed for anyone associated with and involved in the linerless label market. Suppliers, converters, producers, and users will all converge to discuss the technological enhancements, market, and application developments across the linerless arena.

“Linerless has emerged as a trend because of its sustainable nature,” remarks Evangelos Andreou, marketing and publication associate, AWA. “It doesn’t include a liner, so it doesn’t leave any waste behind. Over the last few years there has been significant interest in, and growing use of, linerless technology. This interest is being driven by several factors such as avoidance of waste and sustainability, and cost and developments in application machinery. Excessive data are presented in the AWA Linerless Labeling 2023 Market Report.”

The AWA Linerless Labeling 2023 Market Report includes interviews with a wide range of industry stakeholders, including those who produce linerless labels, paper suppliers, laminators, and brand owners, where they provide their feedback on the industry. This is AWA’s eighth report dedicated to linerless labeling technology and its associated markets.

According to the report, the linerless labels market is poised for 18.4% CAGR over the 2022-2025 time period. The technology is still in its relative infancy, representing a small portion of the global label and decorating technology market. However, North America is the largest regional market for linerless labels, accounting for 52% of the global market.

Linerless has seen growth within different application areas, including logistics and transport, warehousing, retail, and fast-food package sealing, among others.

“Our aim is to bring together all stakeholders across the value chain of the linerless industry to create a knowledge-sharing platform,” says Andreou. “You can anticipate insightful presentations on technological advancements, discussions on industry trends, and networking opportunities with key players in the linerless sector.”

AWA has been active in meeting market demand for information on linerless technology. In 2023, AWA hosted the inaugural conference in Philadelphia, PA on the topic. Plus, the topic will be addressed as AWA hosts several seminars prior to the opening of Labelexpo Americas in Rosemont, IL.

We have been doing a lot of seminars and virtual events on this subject. Last year, we held a successful conference in Philadelphia, which attracted approximately 120 attendees. This year marks our second standalone conference, demonstrating our commitment to fostering growth and innovation in the linerless industry.

This year, attendees were part of a dynamic and engaging experience at this year’s Linerless Conference.

“As linerless technology advances, expect the Linerless Conference to grow and deepen its industry impact,” comments Andreou. “Throughout 2024, AWA events will continue to focus on providing valuable insights and networking opportunities across various segments of the labeling industry. We aim to host events that address the latest trends, innovations, and challenges facing the industry, ensuring that participants stay informed and connected in an ever-evolving landscape.”